You want a beautiful website but you need to ensure it’s easy for your customers to find online and it’s set out in a way that helps them do business with you, easily. A clear website strategy achieves this, giving direction to developers. Much like an architect design helps builders create beautiful and functional properties.
Why a website strategy is a clever investment
We ensure that your site has a clearly defined purpose within your business plan.
This could be as simple as cataloguing your services or a more complex role such as qualifying, funnelling and converting enquiries through to leads or even direct online purchases.
A well developed strategy ensures each valuable customer segment is clearly stated and understood and their ideal journey to the site and through it to achieve an outcome, is clearly mapped.
All content, and how it is presented to the user will be carefully written and set out, to align to the strategy ensuring that together, it works to achieve your business goal.
Your website strategy will be tailored to your business and budget and the key stages of development include;
- Business understanding: We review your business, brand, objectives, customers, products/services and any practical considerations.
- Market Research: We undertake research to understand how your potential customers currently search for your product/service plus how your competitors pitch their offer
- Planning: We set out a framework for the site, key sections and navigation designed to best connect your customers to your products/services that suit them and help you achieve your business objectives. The framework integrates elements of your digital marketing mix (eg social media) into the site development plan.
- Programme management: On approval of the strategy, we work with your developers to execute the web strategy and ensure your new site conforms and is fit for purpose
- Training: We help your internal site manager understand the strategy and how to maintain the site over time so that content remains aligned to the strategy
Why choose us?
We pride ourselves in honesty and delivering what we promise, we always work in a timely manner, we treat our clients with respect and we will never spring un-expected costs or prices on you. We will never start doing any work for you unless you have explicitly approved the quote or estimate.
Accumulatively we have over 30 years of experience in building websites and custom software. We don’t just talk to the talk but we also walk the walk!